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Friday, March 16, 2012

Forbes publication : Owning a domain name is forever if it has “Google juice”

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A really interesting article was just published by Forbes entitled “Owning a domain name is forever if it has “Google juice”

The article talks about the dangers of re-branding from an existing domain name to another domain and letting the old domain drop.

“”Planning to revamp your branding? Maybe relaunch your company or product line?Then before you say “we’ll just point the old domain name to our new domain and let the old one expire” consider the following tale”

I’ll let you read the entire article but here is “The moral of the story”

” If you decide to refocus your marketing and branding and switch to a new new domain name when you’ve had an online presence that has worked to any degree then never, ever let the old domain name go … you’ll have to plan to own it forever.”

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