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Tobyclements Newsletter Valued Domain Names

Sunday, March 18, 2012

Investing in Quad llll.com Premium domain guide and tips

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Like LLL.coms, it’s important to invest in quality if one wishes to be minimally exposed to future risk. As I’ve said many times before, I’ve long believed the triple premium segment is heavily undervalued (or that single/double premiums are grossly overvalued in comparison if you’d prefer to look at it that way). A quad premium isn’t better than a triple premium because it has more premium letters, rather, it’s better because it usually has a better chance of finding an enduser (that’s the whole premise behind premium letters). When that’s not the case, eg. a no traffic, no acronym, low google frequency, seemingly unbrandable quad premium is imho still considerably overvalued at $210. Why a triple premium with better enduser possibilities (eg. something with 3 strong letters and a U/W) might go for half of that is anyone’s guess — we see this in the LLL.com market as well. I blame it on most domainers not doing enough research before investing and taking the “lazy domainer” approach that quad premium > triple premim, despite the fact that in some cases single premium > quad premium. It’s always important to consider who will buy a domain before investing in it. The only true thing that should separate a quad premium from an LLLL.com available for less is the fact that the quad premium has a better chance of finding an enduser now or in the future — if that’s not the case, you really shouldn’t be paying a 1000% premium over what other LLLL.coms can be had for.

With Quad Premiums, I try to stay away from the letters F,G, and H, which routinely report the lowest sales results. Whenever possible, sticking to LLLL.coms containing 1 (or ideally 2-3) A,E,S, which almost always make for very strong LLLL.coms and letters C, I, L, O add powerful brandability (as do A,E,S once again, of course), especially as ending letters.

Assuming you’re buying near minimum wholesale (eg. under $225 per), I think you’re quite safe and insulated from future risk by staying away from quads containing F,G,H. Of course some quads with those letters are good, but as a general rule they do tend to report lower sales results. Very few domaining segments have as much data readily available to be analyzed as the LLLL.com market — this can be both a blessing and a curse. When it comes to LLLL.coms, statistics is your friend and going with “what sells” really is the only way to go.

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