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Tobyclements Newsletter Valued Domain Names

Friday, March 16, 2012

Investing in .us domains good or bad ?

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Someone asked me the other day what the highest .US domain sale was. I honestly had no idea so I started my search in the DNJournal archives and on NameBio and DNSalePrice. I wasn’t expecting a lot but I was a little surprised when I saw how few .US domain sales reported even break the $25k mark. I understand .COM is the TLD that people in our country recognize and use but .US is still the official ccTLD of the United States.
The .US TLD is the most underperforming ccTLD in existence, I’ve felt this way for a long time. When you look at ccTLD’s like .DE, .EU, .CO.UK, .FR, .CA and even .PL, .NL, .SE and .CC their top sale, sales volume and average sales price all dwarf .US sales stats. Below are the list of documented .US sales above $15,000 (prices rounded to nearest thousand) all the way back to 2004. $75k (2007) $35k $35k $51k $29k $25k $25k $25k $25k $20k $19k $18.5k (2008) $17k $15k $15k
You’ll notice that is on this list twice. And according to DNJournal this is accurate – the top selling documented .US domain was resold a year later for a seventy five percent loss! Ouch.
I can’t remember all the .US domain names I have but I am pretty sure if I rounded them all up it would be enough to count on one hand. I also can’t remember making a significant sale of a .US domain name. Does this mean I think ALL .US names are worthless? No. I think it means that the best ones are undervalued and also that besides true premium .US names, other investments in the space are not worthwhile.
I do expect that with the rise of gTLD’s, .US will gain some more traction. .US could also really use some help from its parent company Neustar which has done next to nothing to help promote the .US brand over the last few years.

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